Technical founder · Launch
How a founder went from zero distribution to Product of the Day in 3 months.
238,416 LinkedIn impressions in 90 days — 223,119 of them after his first post with us — plus a 360K-view tweet, Product of the Day on Product Hunt, thousands of GitHub stars, and hundreds of paying customers.
Client
Technical founder building in public
Program
Founder content + distribution partner (90/10 model)
Timeline
3 months (May 21 → August 21)
238,416
LinkedIn impressions in 3 months
223,119
Impressions after the first post with us
360K
Views on a single tweet
#1
Product of the Day on Product Hunt
The situation
He was shipping a product people wanted, but writing about it took forever. Every distribution idea turned into a second job on top of building. The result: a great product almost nobody knew existed.
What we did
- 01
May 29 — strategy call: mapped who needed to discover the product and what would actually make them care.
- 02
June 3 — onboarding and content program definition: cadence, formats, channels, and a review loop that costs him minutes, not hours.
- 03
June 5 — first post published, five days after onboarding. From there, a fixed weekly rhythm with us running ideation, drafting, publishing, and engagement.
- 04
Ran LinkedIn and X in parallel so launch moments compounded across both, feeding directly into the Product Hunt push.
- 05
Kept the 90/10 split: he reviews and approves, we execute everything else as the distribution partner alongside him.
Proof
“Super viral haha. The tweet did even better. 360K views.”
223,119 impressions after the first post, and Product of the Day on Product Hunt
See the original post on LinkedIn ↗Want a program like this one?
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