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Executive voice profiles
One written voice standard per leader, so a CTO never sounds like the CRO.
[Service]
Executive ghostwriting
Executive content marketing, run like an operating function.
Your executives have the market view your buyers want. They also have calendars that make writing impossible. We turn their expertise into published content on a schedule — with a distinct voice per leader and one narrative across the team.
Who it's for
Built for teams that fit this.
- B2B executive teams where only the CEO posts, and rarely
- Heads of comms who need leaders visible without chasing them for drafts
- CROs and CMOs who want executive content tied to pipeline, not vanity reach
- Companies where a category story needs more than one credible voice
What you get
Everything included.
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Shared narrative
A quarterly point of view the whole leadership team ladders into, without repeating each other.
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Drafting and review
Posts, commentary, and bylined pieces routed through your comms or legal review before publishing.
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Reporting
Reach, engaged accounts, inbound conversations, and which executive drove them.
How it works
No long onboarding.
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Map the bench
We identify which executives should be visible, on what topics, and at what cadence.
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Interview
One session per leader to capture voice, opinions, and the stories only they can tell.
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Publish
Drafts land in Slack, route through approvals, and go out on schedule.
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Report
A monthly view of reach, engagement quality, and the conversations content created.
Questions
Straight answers.
What does an executive ghostwriting service actually do?
It turns an executive's expertise into published content — LinkedIn posts, commentary, newsletters, and long-form pieces — without asking the executive to write. We run the strategy, the interviews, the drafting, the approvals, and the publishing.
How is executive content marketing different from company content?
Company pages get low organic reach and little trust. Executive accounts get both. Executive content marketing puts the point of view on a human profile, where buyers actually read, comment, and remember it.
Can you cover several executives at once?
Yes. We run CEOs, CROs, CTOs, and heads of product on the same system, with a distinct voice profile per person and a shared narrative so the team doesn't say the same thing five times.
How much executive time does this take?
About 20 to 30 minutes a week per executive: a short async check-in, occasional voice notes, and approvals in Slack.
Do you handle compliance and legal review?
We fit into whatever review process you already have. Drafts can route through comms, legal, or IR before anything publishes — approvals just become a step in the Slack flow.
Is this a LinkedIn ghostwriter for executives, or more than that?
LinkedIn is the core channel because that's where B2B buyers are. We also cover X, newsletters, bylined articles, and podcast and event repurposing, depending on the plan.
Next
Your leadership team is your distribution.
Five credible voices beat one company page every single week.
Build your scope →Ship content. Consistently. Without lifting a finger.
20-minute fit call. No deck, no pitch — we tell you straight if it's a fit.