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Executive voice profiles
One written voice standard per leader, so a CTO never sounds like the CRO.
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[Service]
Executive ghostwriting
Executive content marketing, run like an operating function.
Your executives have the market view your buyers want. They also have calendars that make writing impossible. We turn their expertise into published content on a schedule — with a distinct voice per leader and one narrative across the team.
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Who it's for
Built for teams that fit this.
- B2B executive teams where only the CEO posts, and rarely
- Heads of comms who need leaders visible without chasing them for drafts
- CROs and CMOs who want executive content tied to pipeline, not vanity reach
- Companies where a category story needs more than one credible voice
What you get
Everything included.
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Shared narrative
A quarterly point of view the whole leadership team ladders into, without repeating each other.
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Drafting and review
Posts, commentary, and bylined pieces routed through your comms or legal review before publishing.
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Reporting
Reach, engaged accounts, inbound conversations, and which executive drove them.
How it works
No long onboarding.
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Map the bench
We identify which executives should be visible, on what topics, and at what cadence.
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Interview
One session per leader to capture voice, opinions, and the stories only they can tell.
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Publish
Drafts land in Slack, route through approvals, and go out on schedule.
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Report
A monthly view of reach, engagement quality, and the conversations content created.
Keeping legal and communications comfortable
The fastest way to kill an executive content program is a review process nobody agreed to in advance. We set the rules on day one: a list of open topics, a shorter list requiring review, and a named approver for each. Anything touching financials, customers by name, or unannounced product goes through the agreed path automatically.
In most companies this reduces review friction rather than adding it, because the ambiguity is gone. Drafts either fall inside the agreed space and publish on schedule, or they are flagged before anyone has spent time on them.
What good looks like after six months
- A recognisable position on two or three subjects your market cares about.
- Inbound conversations that open with a reference to something you wrote.
- Candidates arriving already convinced by how the company thinks.
- A body of work sales can send instead of another generic case study.
- A publishing rhythm that no longer depends on anyone chasing you.
Why executive content is different from founder content
Executives carry more constraint. There is a legal team, a communications policy, a board, and a company narrative that has to stay consistent. So the work is less about bold opinions and more about credible, specific perspective delivered without creating risk.
In practice that means we agree the boundaries up front: which topics are open, which need review, and who signs off. Inside those boundaries we can move quickly.
What executives publish that works
- Decisions and the reasoning behind them, including the trade-offs.
- What the company is seeing across customers, stated carefully and without private data.
- Hiring and team news written in human language rather than press-release voice.
- Industry positions that a competitor's CEO could not credibly make.
- Answers to the questions buyers actually ask in the sales process.
Time commitment
Twenty to thirty minutes a week, usually a single recorded conversation, plus a few minutes to approve drafts. Anything more and the program stops surviving a busy quarter, which is exactly when consistency matters most.
Questions
Straight answers.
What does an executive ghostwriting service actually do?
It turns an executive's expertise into published content — LinkedIn posts, commentary, newsletters, and long-form pieces — without asking the executive to write. We run the strategy, the interviews, the drafting, the approvals, and the publishing.
How is executive content marketing different from company content?
Company pages get low organic reach and little trust. Executive accounts get both. Executive content marketing puts the point of view on a human profile, where buyers actually read, comment, and remember it.
Can you cover several executives at once?
Yes. We run CEOs, CROs, CTOs, and heads of product on the same system, with a distinct voice profile per person and a shared narrative so the team doesn't say the same thing five times.
How much executive time does this take?
About 20 to 30 minutes a week per executive: a short async check-in, occasional voice notes, and approvals in Slack.
Do you handle compliance and legal review?
We fit into whatever review process you already have. Drafts can route through comms, legal, or IR before anything publishes — approvals just become a step in the Slack flow.
Is this a LinkedIn ghostwriter for executives, or more than that?
LinkedIn is the core channel because that's where B2B buyers are. We also cover X, newsletters, bylined articles, and podcast and event repurposing, depending on the plan.
Next
Your leadership team is your distribution.
Five credible voices beat one company page every single week.
Build your scope →Ship content. Consistently. Without lifting a finger.
20-minute fit call. No deck, no pitch — we tell you straight if it's a fit.