01
Capture anywhere
Drop a voice note, a screenshot, a half-thought, or a team update. It becomes a usable angle instantly.
New productInvisible Blog is liveA high-quality company blog on autopilot — one article a day, in your voice.Join founding customers
[Soon]
Invisible App
The last piece of software for content.
Turn your team into human distribution channels. One person — or twenty — shipping newsletter, blog, WhatsApp, LinkedIn, X, and wherever else your company shows up. All reunited in one system so you can finally see everything your content is doing.
The idea
Human channel-led distribution.
What if anyone in your company could become a content channel? Founder, VP, IC — it doesn't matter. Invisible App gives each person their own capture, voice, drafts, and publishing flow, while leadership sees the whole universe from one dashboard.
DD
Dani DC.
Founder · Broadcaster
LinkedIn posts
Expanding network
Newsletter
Blog articles
X / Twitter
Video content
Case studies
WhatsApp group
Active
Next
Unlock
8 channels · 1 systemThe problem
Content lives in silos. Your people live everywhere.
Marketing owns it
One team writes. Another posts. Nobody else contributes. Content becomes a function, not a habit.
Channels are scattered
The founder has a newsletter. The VP of sales has LinkedIn. The head of engineering is in a WhatsApp group. None of it connects.
No single source of truth
You can't see what's shipping, what's working, or who's showing up. Decisions are made in the dark.
Hiring is the only answer
Ghostwriters, agencies, headcount. Every new channel means another person to manage.
How it works
One system. Every person. Every channel.
02
Match the voice
Trained on how each person actually writes — not a generic prompt. Founder sounds like founder. VP sounds like VP.
03
Ship everywhere
Posts, carousels, scripts, newsletter drafts, blog outlines. Formatted for the channel, ready to publish or tweak.
04
See everything
One dashboard showing who's publishing, what's working, and where your company's voice is showing up.
Who it's for
Built for the people who should be shipping.
- Founders building a personal + company channel
- VPs of sales who need to show up without hiring a ghostwriter
- Heads of engineering with a technical POV to share
- Marketing teams tired of being the only content creators
- Operators with ideas who don't have time to write
- Anyone who should be distributing but isn't
Questions
Straight answers.
When does it launch?
We're building with a small group of design partners first. Waitlist members get access before anyone else.
How is it different from the service?
Invisible Keyboard puts a writer in your Slack. Invisible App gives you the same system — capture, voice, drafts, distribution — built into software so your whole team can use it.
Who can be a channel?
Anyone. Founder, VP of sales, head of engineering, marketing lead, even individual contributors. If they have a point of view and an audience, they can ship content through the system.
Will it sound generic like other AI writers?
It's built on the voice-profile method we already use with clients: your ideas in, your phrasing out.
What will it cost?
Self-serve pricing, well below a retainer. Waitlist members get founding-member terms.
Next
Get in before the public launch.
Waitlist members get early access and founding-member pricing.
Pricing when it launches
The app will be priced as a normal monthly subscription, well below the cost of a managed engagement, with founding-member pricing locked in for everyone who joins from the waitlist. We will publish the exact number before anyone is charged, and nobody on the waitlist is billed automatically.
If you need output rather than a tool, the managed service remains the faster route, and the pricing builder will show you what that costs in about a minute.
What we are testing in the beta
- Whether capturing ideas by voice beats typing them into a blank editor.
- How much structure a draft needs before a founder is happy to publish it.
- Which parts of the weekly routine people want automated and which they want to keep.
- How the voice profile holds up over months rather than days.
- What a useful review looks like when there is no account manager to run it.
Privacy and your material
Recordings, drafts, and notes belong to you. We use them to produce your content and to improve your own voice profile — not to train a shared model across accounts, and never as material for anyone else's posts. You can delete your data and close the account at any point, and the record goes with it.
Nothing is published on your behalf without an explicit approval step.
Who the app is for
Founders and operators who want to publish themselves but keep losing the week. People who have the ideas and the opinions, know roughly what they want to say, and simply never get from thought to published post without help.
It is not built for content teams managing many clients, and it is not a scheduler with an AI button bolted on. It is a way for one person to keep a publishing rhythm without a writer on retainer.
Why we are building this
Running content for founders taught us that the bottleneck is never ideas. It is the twenty minutes between having a thought and turning it into something publishable, repeated every week for a year. Tools that start with a blank editor do not solve that; they just move the blank page somewhere new.
The app is built around the way the work actually happens: you talk, the material gets captured, and the draft comes back to you shaped and in your voice, ready to approve or redirect.
What early access includes
- First access before the public launch, in small batches so we can respond to feedback.
- Founding-member pricing that stays with the account.
- Direct input on what gets built next.
- No commitment — leaving the waitlist or the beta costs nothing.
How it relates to the done-for-you service
The service is a team that owns the whole program: strategy, writing, design, publishing, and review. The app is for people who want to do the work themselves with less friction. They share the same underlying method, but they are different commitments — one is a monthly engagement, the other is software you operate.
If you are not sure which fits, the pricing builder will show you what the managed version costs for your situation in under a minute.
Questions people ask about the waitlist
- Joining does not charge you anything or commit you to a plan.
- We email only about access and launch, never as a general marketing list.
- Access is granted in batches, earliest signups first.
- You can ask to be removed at any time and we delete the record.
Ship content. Consistently. Without lifting a finger.
20-minute fit call. No deck, no pitch — we tell you straight if it's a fit.