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Content strategy
Positioning, pillars, and a 90-day narrative built around what you actually sell.
New productInvisible Blog is liveA high-quality company blog on autopilot — one article a day, in your voice.Join founding customers
[Service]
Invisible Keyboard
Your content team, embedded in Slack.
Founder-led and employee-generated content, done for you. We extract your ideas, preserve your voice, and ship consistently — without adding a hire, a tool, or another meeting to your week.
Who it's for
Built for teams that fit this.
- B2B founders who know they should post but never do
- Teams with strong opinions and zero publishing rhythm
- Companies where the founder is the strongest sales asset
- Marketing leads who need output, not another freelancer to manage
What you get
Everything included.
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Writing in your voice
Posts, threads, newsletters and articles drafted from your ideas — not generic AI filler.
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Distribution
LinkedIn, X, newsletters and repurposing across the channels your buyers use.
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Embedded in Slack
A real writer in your workspace Monday to Friday. Async, fast, no status meetings.
How it works
No long onboarding.
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Extract
We interview you, listen to how you talk, and mine your work for real stories, opinions and customer proof.
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Build the voice
We create a voice profile and a content calendar you approve once, not every week.
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Ship weekly
Drafts land in Slack, you react with a thumbs up or a voice note, we publish.
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Improve
Monthly review of what performed, what pipeline it touched, and what we double down on.
What a done-for-you content engine actually involves
Most founder content stalls for the same reason: writing a post is only the last ten minutes of the job. Before that comes deciding what you are known for, finding the story worth telling this week, checking it against what sales is hearing, and getting it approved without three rounds of edits. Invisible Keyboard owns all of that, so the only thing left on your side is a short call and a reaction in Slack.
In practice a week looks like this. We pull material from a recorded conversation, your product decisions, customer calls, and the arguments you keep having internally. We draft in your voice. Drafts land in Slack, you approve or redirect in a sentence, and we publish on the schedule agreed at the start. Nothing waits on a meeting.
Why founder-led content outperforms company pages
Company pages have to sound like a company. People forgive a founder for being specific, early, or wrong in public — and specificity is what gets shared. A post about the exact pricing objection you heard three times last month will reach more of the right buyers than a polished brand statement about transformation.
There is also a distribution difference. Personal posts are surfaced to a network built on relationships, so one comment from a customer or an investor puts you in front of their entire network. A company page has no such network to borrow.
What we measure
- Reach among your actual buyer titles, not total impressions.
- Profile visits and connection requests from target accounts.
- Inbound conversations that reference a specific post.
- Publishing consistency — the number of weeks you shipped without a gap.
- Which themes generate replies from buyers versus applause from peers.
When this is not the right fit
If nobody at your company will spend twenty minutes a week talking to us, this will not work. We write from your thinking, not instead of it. If you need one campaign rather than an ongoing rhythm, a single research report or a one-off launch plan is a better use of your budget. And if your buyers genuinely are not on LinkedIn or in newsletters, we will say so before you sign anything.
Questions
Straight answers.
Is this ghostwriting?
No. A ghostwriting agency sends you drafts. We work inside your Slack every weekday, pull ideas out of your actual work, and run the whole publishing system. You review the final 10%.
How much time does it take from me?
Around 30 minutes a week: a short async check-in, a few voice notes, and approvals. Everything else — angles, drafts, edits, scheduling — is on us.
Which channels do you cover?
LinkedIn is the core. We also run X, newsletters, blog articles, YouTube and podcast repurposing, depending on the plan you build in the calculator.
Will it actually sound like me?
We build a voice profile from interviews, past posts, and how you talk in Slack. First two weeks are calibration; after that most founders stop editing beyond small tweaks.
What does it cost?
Pricing starts at $900/month for one person, one channel. Build your exact scope on the pricing page — people, channels, and cadence.
Next
Build your exact scope in 60 seconds.
People, channels, cadence — see the price before you talk to anyone.
Open the pricing calculator →Ship content. Consistently. Without lifting a finger.
20-minute fit call. No deck, no pitch — we tell you straight if it's a fit.