Enterprise · YC Top 100
How 5 profiles at a Top-100 YC company hit 2M+ impressions.
2M+ organic impressions and 20.8K new followers across five founder profiles — the kind of distribution that would cost $66K–$130K in ads.
Client
Top-100 YC company
Program
Founder content + employee-generated content (5 seats)
Timeline
Ongoing
2M+
Organic impressions
20.8K
New followers
5
Profiles running in parallel
$66K–$130K
Equivalent paid media cost
The situation
A fast-growing YC company with a strong product and almost no owned distribution. The company page was doing the talking, and the people with the real point of view — five founders and operators — were posting sporadically, if at all.
What we did
- 01
Ran a narrative session per profile to pull out each person's distinct angle, so five accounts never sounded like one marketing department.
- 02
Built a shared idea bank from customer calls, internal Slack threads, and product decisions — nobody had to invent topics.
- 03
Shipped on a fixed weekly cadence with a 90/10 review split: they approved, we did everything else.
- 04
Layered targeted network expansion and comment engagement so each post landed in front of buyers, not just peers.
Proof
2M+ organic impressions across 5 profiles
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