How one co-founder hit 1.4M impressions in 9 months.

The situation

One co-founder wanted to build an audience but couldn't sustain more than a post every few weeks. Growth stalled every time a product cycle got busy — the classic start-stop pattern that never compounds.

What we did

1. 01

   Replaced ad-hoc posting with a weekly extraction call — 30 minutes in, a full month of raw material out.

2. 02

   Locked a voice guide early so ghostwritten posts read exactly like him, including the way he argues.

3. 03

   Tested formats deliberately (opinion, teardown, behind-the-numbers) and doubled down on what the audience rewarded.

4. 04

   Once the system proved out, cloned it for the second co-founder and a first wave of employee content.

Proof

7× impressions in 9 months, then scaled to the whole team