YC-backed · Inbound
How a YC-backed founder reaches 1,560 people a day.
Combined founder profiles now reach 2× their company page — and several organic posts have outperformed their sponsored ones.
Client
YC-backed founder
Program
Founder content + distribution
Timeline
28-day window shown
43,746
People reached in 28 days
1,560
People reached per day
2×
Founder reach vs. company page
Organic > paid
On several head-to-head posts
The situation
Marketing budget was going into paid, while the founder's own profile — the most trusted asset the company had — sat idle. Nobody could say whether organic could carry real pipeline.
What we did
- 01
Started with the questions buyers actually asked on sales calls and answered them publicly, one post at a time.
- 02
Set a daily-reach target instead of a vanity follower target, so the program was measured like a channel.
- 03
Ran founder posts against sponsored content to get a clean read on cost per reach.
- 04
Fed high performers back into sales enablement — reps sent posts instead of decks.
Proof
Founder profiles now outreach the company page 2:1
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