Resources
Studies and white papers from Invisible Keyboard. Looking for the launch playbooks? Read the guides on the blog.
How Lovable turned one announcement into a distributed proof system
An Invisible Keyboard study of 15 substantive employee posts, 21 verified staff amplifiers, 14 partner posts, the copy behind them, and the partner-led PR network surrounding the launch.
After the YC Announcement
A six-month visibility playbook for YC founders: a first-30-days customer loop, a five-post launch follow-up sequence, an evidence ladder, and a 45-minute weekly system. Free, ungated.
How LinkedIn's VP of Content Posts on LinkedIn
57 public feed items from Daniel Roth over three months. 60% of his feed isn't solo writing, one video carried 53% of all reactions, and the median solo post got 76.
The B2B Video Reality Check
We analyzed 1,167 organic LinkedIn posts from 57 B2B software companies to find out whether video actually outperforms other formats. Free, ungated, and fully sourced.
How Google turned one product launch into a network
A teardown of the Gemini Enterprise launch for Legal and Financial Services: 6 classes of messenger, 9 formats, the full partner network, the launch-day sequence, and a working launch matrix. Free, ungated, fully sourced.
How LinkedIn markets itself on LinkedIn
77 company-page posts, 16 active employee voices, 90 days. Formats, timing, engagement medians, and the company-page-plus-people model B2B teams can copy.
How OpenAI shows up on LinkedIn
A 90-day read on how OpenAI employees post on LinkedIn — who posts, what performs, and the plays behind it.
The State of Founder Content 2026
Two years. 50+ founders. 8 countries. What's working, what's dead, and the exact frameworks behind the founder accounts VCs actually read.
Who OpenAI Hired in the Last Six Months
21 verified public hiring announcements, March–September 2026, each linked to the original source. What the pattern says about OpenAI's priorities — and what founders can steal.
What Harvey's LinkedIn Presence Shows
12 people, 5 post types, 10 top posts. A public-data breakdown of how Harvey's founders, marketers, content team, and partnerships show up on LinkedIn.
Stripe, Ramp, Gong, HubSpot & 5 more: B2B Content Study
We studied Stripe, Ramp, Gong, Lovable, Clay, HubSpot, beehiiv, lemlist, and GitLab. Who posts, what they publish, and how they built a content system the market listens to.
Ship content. Consistently. Without lifting a finger.
20-minute fit call. No deck, no pitch — we tell you straight if it's a fit.