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Narrative and lanes
A shared company argument, split into topics owned by each named person.
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Team content
One narrative. Every voice on the team.
B2B leadership content works best when it isn't one person carrying the whole story. We build a team content strategy that gives each founder, executive, and GTM contributor their own lane — and run the whole thing so nobody has to chase drafts.
Who it's for
Built for teams that fit this.
- Multi-founder companies where only one person posts
- Leadership teams that want a consistent story across profiles
- GTM teams whose sellers have insight but no publishing habit
- Heads of content who need executives to actually contribute
What you get
Everything included.
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Voice profile per person
Everyone sounds like themselves. No template voice across the team.
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Shared calendar
One schedule so the team supports each other instead of colliding.
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Team-level reporting
Reach and pipeline influence by person, topic, and format.
How it works
No long onboarding.
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Pick the bench
We choose who should be visible, based on credibility and buyer relevance — not seniority alone.
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Assign lanes
Each person gets topics and proof points nobody else covers.
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Run the cadence
Drafts in Slack, approvals from each person, publishing handled by us.
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Review together
Monthly readout of what the team's content produced, and where to shift focus.
Getting executives to actually participate
Multi-voice programs fail on calendars, not on strategy. The fix is to make each person's commitment small and fixed: one short recorded conversation, at the same time every week or fortnight, and approvals that take under five minutes. When the ask grows beyond that, participation quietly stops around the second busy month.
It also helps to start with the two or three people who want to publish rather than mandating it across the team. Visible results from willing participants recruit the rest far better than an internal policy.
Keeping voices distinct
- Separate voice profiles built from each person's own recordings.
- Different evidence for each role — engineering talks about build decisions, sales about buyer objections.
- No shared post templates across people.
- An editor checking that two leaders never publish the same argument in the same week.
- A shared calendar so launches are staged rather than duplicated.
Why more voices beat one louder voice
A founder's network has a ceiling. Five leaders publishing consistently reach five distinct networks — sales reaches buyers, engineering reaches candidates, the CEO reaches investors and press. The combined reach is not five times bigger than a single account, it is bigger than that, because overlap is low and each post pulls a different audience into the company's orbit.
It also removes key-person risk. If the founder has a brutal quarter, the channel does not go silent.
Running a multi-voice program without chaos
- One strategy, several voices — the arguments are shared, the phrasing is not.
- Separate interview cadences so nobody waits on anybody else's calendar.
- A simple internal guideline on what is public, what needs review, and what is off limits.
- Approvals in Slack, per person, with no shared bottleneck.
- A monthly review that looks at the program as a whole, not at individual vanity metrics.
What it costs to add a person
Pricing scales per voice and per channel, so adding a second or third person is a predictable increase rather than a renegotiation. The pricing builder shows the exact number for your combination of people, channels, and cadence before you speak to anyone.
Questions
Straight answers.
What is a team content strategy?
One narrative, many voices. The company decides what it wants to be known for, then each founder, executive, and GTM contributor covers the slice of that story only they can credibly tell — on their own profile, in their own words.
How do you stop everyone posting the same thing?
Each person gets a lane: topics, angles, and proof points assigned to them. We run a shared calendar so two leaders never publish the same argument in the same week.
Does multi-founder LinkedIn content actually outperform one account?
In our experience yes, because reach compounds across separate networks and buyers see the same story from more than one credible person. It also removes the single point of failure when one founder gets busy.
Can you include GTM people, not just leadership?
Yes. Account executives, solutions engineers, and customer success leads often produce the highest-converting content because they talk to buyers daily.
How much time does each person need to give?
20 to 30 minutes a week each. We do the extraction, drafting, and scheduling; they approve.
How is this priced?
Per person, per channel, per cadence. Build the exact combination on the pricing page — adding a second and third voice costs less than the first.
Next
Your team's best posts are still unwritten.
You already have the voices, the stories, and the proof. You need the system.
Build your scope →Ship content. Consistently. Without lifting a finger.
20-minute fit call. No deck, no pitch — we tell you straight if it's a fit.