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Narrative and lanes
A shared company argument, split into topics owned by each named person.
[Service]
Team content
One narrative. Every voice on the team.
B2B leadership content works best when it isn't one person carrying the whole story. We build a team content strategy that gives each founder, executive, and GTM contributor their own lane — and run the whole thing so nobody has to chase drafts.
Who it's for
Built for teams that fit this.
- Multi-founder companies where only one person posts
- Leadership teams that want a consistent story across profiles
- GTM teams whose sellers have insight but no publishing habit
- Heads of content who need executives to actually contribute
What you get
Everything included.
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Voice profile per person
Everyone sounds like themselves. No template voice across the team.
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Shared calendar
One schedule so the team supports each other instead of colliding.
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Team-level reporting
Reach and pipeline influence by person, topic, and format.
How it works
No long onboarding.
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Pick the bench
We choose who should be visible, based on credibility and buyer relevance — not seniority alone.
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Assign lanes
Each person gets topics and proof points nobody else covers.
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Run the cadence
Drafts in Slack, approvals from each person, publishing handled by us.
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Review together
Monthly readout of what the team's content produced, and where to shift focus.
Questions
Straight answers.
What is a team content strategy?
One narrative, many voices. The company decides what it wants to be known for, then each founder, executive, and GTM contributor covers the slice of that story only they can credibly tell — on their own profile, in their own words.
How do you stop everyone posting the same thing?
Each person gets a lane: topics, angles, and proof points assigned to them. We run a shared calendar so two leaders never publish the same argument in the same week.
Does multi-founder LinkedIn content actually outperform one account?
In our experience yes, because reach compounds across separate networks and buyers see the same story from more than one credible person. It also removes the single point of failure when one founder gets busy.
Can you include GTM people, not just leadership?
Yes. Account executives, solutions engineers, and customer success leads often produce the highest-converting content because they talk to buyers daily.
How much time does each person need to give?
20 to 30 minutes a week each. We do the extraction, drafting, and scheduling; they approve.
How is this priced?
Per person, per channel, per cadence. Build the exact combination on the pricing page — adding a second and third voice costs less than the first.
Next
Your team's best posts are still unwritten.
You already have the voices, the stories, and the proof. You need the system.
Build your scope →Ship content. Consistently. Without lifting a finger.
20-minute fit call. No deck, no pitch — we tell you straight if it's a fit.