01
Strategist
Owns positioning, pillars, and the 90-day narrative — and revisits it when the business shifts.
New productInvisible Blog is liveA high-quality company blog on autopilot — one article a day, in your voice.Join founding customers
[Service]
Embedded team
A content team in your Slack, not in your headcount.
Hiring a content person takes three months and costs six figures. We give you a fractional content team — strategist, writer, editor — embedded in your workspace Monday to Friday, producing from week one.
Who it's for
Built for teams that fit this.
- Companies that need output now and can't wait out a hiring cycle
- Founders who don't want to manage another freelancer
- Marketing leads covering content on top of four other jobs
- Teams that tried an agency and got decks instead of published work
What you get
Everything included.
02
Writer
In your Slack every weekday, drafting from your calls, notes, and voice memos.
03
Editor
Quality control on voice, claims, and structure before anything reaches you.
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Operations
Calendar, scheduling, publishing, and monthly reporting, all handled.
How it works
No long onboarding.
01
Plug in
We join your Slack, get access to the raw material, and run a kickoff interview.
02
Calibrate
Two weeks of drafts and edits to lock voice and standards.
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Operate
Weekly publishing across your channels, all async.
04
Report
Monthly readout: output, reach, and what content touched pipeline.
The first thirty days
Week one is access and context: Slack, the interview with whoever is publishing, and a read of your sales conversations. Week two we agree the positioning and the themes. From week three drafts are landing, and by the end of the first month you are publishing on the agreed cadence with an approval routine that takes minutes rather than meetings.
We do not run a long discovery phase. The strategy sharpens through published work, not through another workshop.
How approvals stay fast
- Drafts arrive in a single Slack channel, never by email attachment.
- Approval is a reaction; changes are a sentence or a voice note.
- Revisions are unlimited and never billed separately.
- Anything not answered within the agreed window is held, never published by default.
- One named contact on our side, so nothing gets lost between people.
What embedded actually means
Embedded means we work inside your Slack on your schedule, not from a retainer document. You drop a voice note on Tuesday, you get a draft on Wednesday, you react with a thumbs up and it goes out. There is no ticketing, no per-revision fee, and no weekly status meeting to justify.
It also means we see context that an external agency never does: the customer objection in the sales channel, the feature that shipped quietly, the churn conversation. That context is what makes content specific.
Who sits on the team
- A content strategist who owns positioning and the quarterly narrative.
- A writer assigned to your account, available every weekday.
- A designer for the pieces that need charts, carousels, or a report layout.
- An editor who checks claims and keeps voice consistent across people.
- One point of contact, so you are never briefing four people.
How it compares to hiring
A single content hire in the US typically costs more per year than an embedded team, and still leaves you covering design, strategy, and holidays. The embedded model gives you the same output without the recruitment risk. The honest downside: an in-house person eventually knows your product better than anyone external. Many clients run both, with us covering volume and cadence while the internal hire owns product depth.
Questions
Straight answers.
What is an embedded content team?
A writer and editor who work inside your Slack every weekday, like colleagues rather than a vendor. They see the context — launches, customer wins, objections — and turn it into content without waiting for a brief.
How is a fractional content team different from hiring in-house?
You get a strategist, a writer, and an editor for less than one mid-level hire, with no ramp-up, no management overhead, and no gap when someone leaves.
Is this a done-for-you content team or do we still write?
Done for you. You supply thinking — in voice notes, calls, and Slack messages. We supply strategy, drafting, editing, scheduling, publishing, and reporting.
What tools do we need to adopt?
None. We work in your Slack. No new dashboard, no new login, no tool for your team to maintain.
How quickly can you start?
Kickoff within a week, first drafts in your Slack a few days later, and publishing inside the first two weeks.
What happens if we want to bring it in-house later?
You keep everything: voice profiles, calendars, the idea backlog, and the playbook. We've handed systems over before and we document as we go.
Next
Hire a system, not a headcount.
Strategist, writer, and editor — live in your Slack next week.
Build your scope →Ship content. Consistently. Without lifting a finger.
20-minute fit call. No deck, no pitch — we tell you straight if it's a fit.