[Research 001 · Free · Public sources only]
How LinkedIn's VP of Content posts on LinkedIn.
57 public feed items from Daniel Roth — VP of Content and Editor in Chief at LinkedIn — between June 9 and September 9, 2026. Solo posts, collaborative posts and reposts, by type, by format, and by what actually travelled.
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Three findings before you download.
One post
carried the whole feed
A single outlier changed the shape of “what works.” Remove it and the strategy looks completely different.
Most of the feed
is not solo writing
The Editor in Chief of LinkedIn spends most of his time amplifying other people, not publishing original posts.
The metric you pick
decides which post wins
One standout post drew far fewer reactions but pulled an unusual number of comments. The story changes depending on what you count.
What's inside the study.
- →The full split of 57 activities — solo posts, collaborative posts, and reposts.
- →Format mix by activity type — video, text, images, articles, and links.
- →Posting cadence by month, weekday, and hour.
- →Topic map across creators, leadership, AI, business, and education.
- →Reaction and comment tables for the standout posts.
- →A 30-day test plan for your own team, plus the full method and every source post linked.
Questions people ask.
- Who is Daniel Roth?
- Daniel Roth is VP of Content and Editor in Chief at LinkedIn. This study looks only at his public LinkedIn feed between June 9 and September 9, 2026.
- How often does LinkedIn's VP of Content post?
- Across the 93-day window he averaged about 1.7 solo posts per week, 3.0 per week counting collaborative posts, and 4.3 per week counting simple reposts. The 57 feed items appeared across 34 days.
- What formats does he use most?
- Video leads: 22 of 57 activities (39%) were video. His 23 solo posts break down as nine videos, seven text posts, four images, two article or newsletter cards and one external link.
- What days and times did he post?
- 14 of 23 solo posts fell on a Tuesday or Thursday, and 21 of 23 were published between 09:00 and 16:59 New York time. That describes his schedule; it does not prove those slots perform better.
- How much engagement does he get?
- The median solo post drew 76 reactions; the mean was 244. A single Chris Paul interview video pulled 2,959 reactions — 53% of all solo-post reactions in the snapshot.
- Is the study free?
- Yes. Enter your email and the PDF downloads immediately. It uses public sources only and every post in the source list links back to the original.
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