IK Originals
The gallery of our work.
Small cartoons about founder-led content, LinkedIn, and the things we see every day running these programs. Hung big, like they deserve.
The collection
No. 01 / Sep 2026
Paid vs. Organic
Paid stops the second the budget does. A good organic post keeps booking demos months later.
No. 02 / Sep 2026
Caps Lock vs. Control
Loud doesn't mean reached. The quiet, consistent post often wins where it matters.
No. 03 / Sep 2026
The Founder vs. The Editor
Every great post is a negotiation between the voice that wants to ship and the voice that wants to cut.
No. 04 / Sep 2026
One Good Hook
The best hook usually starts as seventeen. Then Shift makes it bigger, Delete makes it clearer, and Enter makes it real.
No. 05 / Sep 2026
The Master Plan
Command has the perfect plan. Option has seventeen others. Enter ships a post — and a new customer arrives. Which plan worked? None of them.
No. 06 / Sep 2026
The Viral Formula
Caps Lock is sure the post flopped because it needed more capital letters. One hour later: four impressions. Delete found the problem.
No. 07 / Sep 2026
The Next Idea
Tab keeps finding a better idea. Five ideas later, Enter is buried in drafts. Nothing was shipped.
No. 08 / Sep 2026
Too Much to Say
Every word matters, so Caps Lock keeps adding one more thing. Space can't breathe — and the saved post had nothing added at all.
No. 09 / Sep 2026
The Content Calendar
The month was planned. Then Tab got bored, twelve sticky notes later nothing matched the calendar, and somehow Enter approved the chaos anyway.
No. 10 / Sep 2026
When a Client Drops This in Slack
A client drops an industry report in Slack at 9:07 AM. By 11:42 AM the post is live — and already pulling a new inbound lead.
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