Turn your expertise into a research-grade report.

Where the data usually comes from

Most companies believe they have no data worth publishing, and most of them are wrong. Usage patterns in the product, aggregated and anonymised customer results, support ticket themes, pricing experiments, hiring data, and the answers to questions you ask every prospect all qualify. The work is choosing the one slice that supports a single clear argument.

Where internal data is genuinely thin, we run structured interviews with your customers or a short survey of your market, and combine that with credible public sources. Every claim in the finished report is traceable to a source.

Timeline and what we need from you

• Week one: scoping call and the question the report will answer.
• Weeks two and three: interviews, data pulls, and secondary research.
• Week four: outline and evidence review with your team.
• Weeks five and six: writing, editing, charts, and design.
• Your time: roughly two hours total, spread across the scoping call, the outline review, and final approval.

What makes a whitepaper worth downloading in 2026

Buyers have unlimited access to generic explanation. What they cannot get anywhere else is your data: what you see across your customer base, what your own experiments proved, what the numbers in your product say about how the market behaves. A report built on that is the only kind still worth gating.

The format matters as much as the research. Executives skim. So the argument has to be readable in two minutes from the summary and the charts alone, with depth underneath for the people who go looking for it.

The process end to end

• Scoping: we agree the single question the report answers and who it is written for.
• Research: interviews with your team and customers, plus your own data and credible secondary sources.
• Structure: the argument, the evidence for each claim, and what gets cut.
• Writing and editing: one clear voice, no committee language.
• Design and charts: typeset so it looks like it came from a much larger firm.
• Derivatives: the posts, emails, and slides the report feeds for the following months.

What one report keeps producing

A good report is not a single asset. It is a library. The findings become posts, the charts become slides, the method becomes a webinar, and the whole thing becomes the reason a journalist or a podcast host calls you. Companies that publish original research once a year usually find it is the highest-return content they produce, because it is the only piece a competitor cannot copy.