By Invisible WriterSeptember 24, 2026Updated September 24, 20266 min read

Invisible Keyboard vs. SimplyBe.

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The short answer

Choose Invisible Keyboard when your immediate need is ongoing B2B content execution. Consider SimplyBe. when executive identity, public positioning, and personal PR are central to the brief. The services overlap in thought leadership; the decision is which work needs the most attention and who will own it.

Consider IK when you want a practical publishing rhythm around your business expertise.
Imagine a CEO with years of expertise and a clear perspective, but no reliable publishing habit.
Separate foundational work from recurring execution.

This comparison is published by Invisible Keyboard. The provider descriptions use public sources; the fit recommendations are our assessment.

Side-by-side comparison

Decision	Invisible Keyboard	SimplyBe.
Public positioning	Done-for-you content team for B2B founders and teams	Personal branding agency for leaders
Relevant services	Founder voice, content creation, publishing, engagement	Brand identity, thought leadership, visual branding, personal PR
Useful starting brief	Help us run content consistently.	Help define and develop my public brand.
What to clarify	People, channels, deliverables, and workflow	Branding, content execution, and PR scope

Provider descriptions use each company's public pages; the starting-brief and evaluation rows are editorial guidance.

SimplyBe. reports work with executives from companies including Google, Pinterest, Salesforce, and Verizon. That is relevant experience to explore when assessing its approach; it does not establish which agency fits your brief.

When to consider SimplyBe.

Consider SimplyBe. when your brief includes defining how an executive presents themselves publicly, alongside content or PR. Ask to see an engagement with similar goals and a clear account of what was delivered.

When to consider Invisible Keyboard

Consider IK when you want a practical publishing rhythm around your business expertise. The working relationship includes a writer in Slack, so ideas can come from what is happening inside the company.

The decision should reflect what is missing today. Do you need help deciding what you stand for publicly? Do you need help producing and distributing content? Or does the proposal need to cover both?

Is the problem identity, output, or both?

Imagine a CEO with years of expertise and a clear perspective, but no reliable publishing habit. The brief is largely operational: capture the thinking, turn it into useful content, and keep it moving.

Now imagine an executive moving into a new role who needs to decide which subjects belong in their public presence and how that identity connects to the company. That brief requires more foundational brand work.

These are hypothetical buying situations, not descriptions of either agency's clients. Write your own version before the sales call. It will make the conversation more useful than asking which agency is better.

Cost, honestly

Separate foundational work from recurring execution. Ask whether the proposal includes messaging, visual identity, PR activity, content production, and publishing, and whether each is a one-time project or an ongoing service.

A brand project and a monthly publishing retainer should not be compared as if they buy the same outcome. Ask for the deliverables and the responsibilities you retain in writing.

Frequently asked questions

Is Invisible Keyboard an alternative to SimplyBe.?

Yes, where your brief overlaps in B2B content and thought leadership. Compare the required branding and PR work separately from recurring content execution.

Is personal branding the same as executive content?

They overlap. Personal branding concerns how people understand a leader. Executive content is one way to communicate that identity and expertise over time. Your proposal should explain how the two connect.

Can we compare the agencies on price?

Request quotes against a shared brief. Brand development, PR, and recurring publishing involve different deliverables. Compare what you will receive and what your own team must still do.

What examples should we request?

Ask for content written for a comparable audience, an explanation of the voice-capture process, and a sample approval workflow. Famous client names are a starting point for questions, not a substitute for relevant examples.

The shorter version

Start with the missing piece. If your public identity needs work, make that explicit. If your ideas are ready but publishing keeps slipping, scope the execution. Compare SimplyBe. and IK against that actual problem.

If ongoing, done-for-you content execution is the missing piece, that is what we run — and you can build your own scope in minutes.build your IK scope

Published by Invisible Keyboard. Comparison reflects publicly available information from each provider's own website reviewed September 24, 2026. Fit recommendations are our assessment. Confirm current scope and terms with each provider.